James, a Denver native, was a professional musician for most of his adult life. Moving to Hollywood in 1987, he toured with many acts in a wide variety of genres. After returning to Colorado, it was an easy step into production.
In 2004, he was approached by PSI to build a backline department. Starting with only a handful of pieces, James has built one of the largest and most successful backline organizations in the country.
currently, in addition to overseeing backline operations, James is involved with sales, marketing, business development and production management for the company. He is a member of ISES and active with the Denver Metro Chamber of Commerce.